Heroes have been a way to inspire people from the beginning of Humanity. Cavemen drawings were the first form of[…]Read more


Heroes have been a way to inspire people from the beginning of Humanity. Cavemen drawings were the first form of[…]Read more

Shade’s hero is Black Panther – a first at our Landing events – because he helps save his village. So I came in from the left field: “How do you think Black Panther was as a kid?”

We make WEEROES herowear for my child. And for yours. We’re not certified, but I certify our clothes are made with high quality, comfortable materials, in a sustainable and respectful way. I know who makes our clothes. They are made for kids who want to go heroing everyday and by a parent that wants them to be able to do so in comfort.

It’s not a costume, it’s who we are. We make quality herowear because we take children seriously when they say they want to be Heroes. And we make it high quality because we have children of our own that wears our herowear. Want to see what kids think about our Landing collection?

WEEROES childrenwear is gender neutral. Youth needs empowerment, regardless of their gender.

While they are creating their hero identity, they’re in the mindspace of Heroes. This is the right moment to talk[…]Read more

While having a talk with my kid about how I was there for them in a potential bullying situation, they surprise me by flipping the table.

My kid chose our Sky Patroller herolook one day. But then, the hero became a Hero when they went over to help an old lady who had fallen to the floor.

Children’s imagination is unlimited by the bounds of what we think can or can’t be done. They are smart and sharp. They deserve that we take them seriously. Talking with them can be a mutually enriching experience and we try to learn from them every chance we get.

My take on why the World needs more Heroes, after establishing a volunteering organisation in one of the World’s largest companies.

Nothing says “heroes” quite like a mask to hide your real identity. Superheroes often try to keep their real identity[…]Read more

Kids like their heroes. How can we harness that passion and steer it towards making a Better World?

OK, we have the clothes for children to dress like heroes. Now how do we actually make them into Heroes?

“Only grown-ups can be Heroes” said Skylar. Sharing an insightful conversation with a wise 6 year old and the transformative effects of sharing with children how they too can be Heroes.